Our Story

Why care this much about toilet paper?

We are wiping ourselfes out, literally

We flush down 27,000 trees every day globally.

To us it seems like madness

To cut down something that provides the earth with oxygen, stores carbon, and stabilizes our soil. And takes 75 years to grow back...

A lot has changed in the last 100 years

The paper industry has had close to no innovations over the last 100 years. It is also one of the most energy and water-intensive industries in the world.

We need to take care of Mother Earth

When the toilet paper business became mainstream we were 2 billion people on the planet - now we’re almost 8 billion. It’s not all about us, It’s about Mother Nature and future generations.

Core beliefs

We stand by our values in every part of our business.

Bold but friendly

Dare to be different.

Social responsibility

It is important to take care of nature - but also one another.

A sustainable state of mind

A continuous work of creating new ways to help us and future generations to live in harmony with Nature.

Design is thinking

Nature is beautiful, and so are we. Nature creates perfect packagings - we simply follow her lead.

Curiously innovative

Its our nature to come up with new ways of doing old things, it’s important to stay open minded and creative.

Transparency as key

We have nothing to hide and are proud to share our work.

We are Hempur

We dream of a future in harmony and partnership with nature.  Our mission is to shift peoples awareness from mindless consumption to mindful consumption.

Here's our promise to you:

We always keep people, the planet and future generations in mind when we work.We challenge the big, the small, the details and the concepts. And we constantly work on how we use our natural resources in the most efficient way.

We will never use any unnecessary chemicals, harmful materials and work with those that don’t respect people & planet.

If it was easy everybody would do it.

How did we come up with these innovations? Because we question everything.

Next time you get paper remember this: Get Hempur

The end is only the beginning

We are spreading all over the world to take on the paper business together with our beloved retailers.